To improve their marketing, many entrepreneurs have turned to social networks. What are the metrics used to analyze social networks ? What are the advantages of metrics?
Using these analytical tools can help you see the evolution
of netizens in your social network and knowing the number you can determine what
to do.
Most used metrics to analyze social networks
In marketing there are metrics that are standard, but there
are also metrics for specific platforms .
Some data is calculated differently from others depending on
the metrics you choose. Let's see which ones are used.
Facebook metrics
In the social network Facebook , the most complete metrics
are used, from the network statistics you will see the list of all the metrics
that are used.
The most important are metrics on your "likes",
scope of publication and participation of the users of your page.
In the metrics you will be given information depending on
the page you choose on Facebook to analyze.
Twitter metrics
It is less detailed than that of Facebook, these metrics
will analyze the statistics of the account itself, the analysis will be once a
month.
Where the highlights of the activity on twitter will be
shown , the number of tweets you have published.
You will also see in the metrics the people who saw it, the
times they have named you and the number of users you have at the moment.
On the other hand, these metrics include participation
clicks either by replies or retweets, clicking on links, clicking on favorites
of your tweets.
Metrics on Instagram
Other of the most used metrics have to do with the social
network Instagram, by linking it with Facebook you will know the increase in
your audience.
Similarly, if you want a detailed report you can use
Sprout's Instagram .
There you will observe the performance that your publication
is achieving and it is perfect to share it with your teammates.
Also, you can see the growth of the hashtags, by giving it
the appropriate follow-up you will develop strategies to improve its
performance.
Advantages of using metrics to analyze social networks
Analyzing social networks through metrics has several
advantages that we will see below.
• You will
know the number of people who visit your page on the net.
• They
report how they get to your website and how many recommend you.
• How long
they stay on your social network.
With this data, you will have the opportunity to maintain or
improve your strategy in the social network and thus be successful in your
marketing.
As you have observed, metrics are very important in any
marketing company , you only have to determine the network that you will use
for your business.
Remember that monitoring the netizens who visit your website
and the interaction you have with them will be the reason for your
achievements.
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