What do you think of when you hear Lean Marketing ? If you are an entrepreneur looking to use the capital of your company efficiently then this method is for you. We say this because this methodology designed by Eric Ries, called Lean Startups, is the basis for carrying out new ventures. technologyies
With the execution of this method, companies can be more
efficient in having their capital available. They do it through several steps
taken in a cyclical way, with this you can come to understand what your
customers really want. The best thing about implementing it is that your
company will be able to change direction quickly. But how to put it into
practice?
How to implement the Lean Marketing plan in your company?
The method that Eric Ries has designed involves the
following stages: build, measure and learn. Let's see how you can put them into
practice in your company.
Using social networks:
You must have a person who is in charge of the marketing
strategy in the different social networks. This person will be dedicated to
strategy at all times. Indeed, this work will seal the difference in the
results you obtain from the implementation of your objectives.
Getting closer to the customer and offering quality:
You will do this by choosing a channel that allows you to
attract new users and dedicate time to them. We suggest you create your own
blog, dedicate time and care to it in order to enhance your company or your
brand. Focus on creating quality content and in this way you will gain
qualified leads.
Optimizing segmentation:
To do this, you must perfectly manage what your message is
and who of your users is interested in listening to it. If your company has a
CRM, integrate it into the marketing campaign or you can use Facebook Ads that
will allow you to perform very precise segmentation at a low cost.
Track metrics:
It has to do with the data that you obtain in the
implementation of your marketing strategy. You must set parameters and track
them in Google Analytics; analyzing this data will allow you to make changes to
your actions quickly.
Advantages of using Lean Marketing to your advantage
As you may have noticed, you can use Lear Marketing from now
on in your company. Applying the marketing strategy based on this method you
can benefit from the following advantages:
You will be able to reduce costs in the implementation of
your strategy, since you can go step by step. This will allow you to validate
each of the actions that you have put into practice in your marketing strategy
with the consequent savings in investment.
You will have quick contact with your clients , which will
allow you to know their intentions and thus better adapt your strategies. You
will also generate lasting relationships with the clients that interest you the
most.
You will gain speed, this is because the implementation of
the method will bring speed to your own approaches.
Better segmentation , since you will apply the right message
through the right medium and at the right time for each client. You will do and
apply tests aimed at different segments or groups of users that will validate
the new paths you will take.
In short, Lean Marketing is a methodology for the
communication and promotion of your services or products. Also, keep in mind
that you work under quick trial and error, this will reduce costs and increase
the effectiveness of your actions. Thus, you will analyze what works or not in
your strategy to be able to follow it or take other actions.