How to Win Friends and Encouragement People
This book published in 1936 is a
classic that is here to stay, despite changing times. And his genius is in
Dale Carnegie common sense. The book does not contain magic recipes, but
the recommendations work like magic for the simple reason that this is how
human beings are. This is one of the few books for entrepreneurs that will
help you treat people better, become a leader, and be more efficient at
convincing.
“There is
only one way to get someone to do something. Have you ever stopped to
meditate on this? Yes, only one medium. And it is to make others want
to do it. "
The Art of Getting
Started 2.0
Guy Kawasaki is one of the strongest
minds in business. From his experience on the Macintosh, Kawasaki
developed the idea of profiting from the customers themselves, who — like
good evangelists — would spread the word in favor of the brand. In The Art
of Getting Started 2.0 he explains how you can put your great idea into
practice and how you should land it, something that is never easy but is always
possible. Kawasaki tells the tricks and gives the recommendations that he
has been collecting over the last three decades, so that everything here is the
result of his personal experience. The fundamental teaching can be summed
up in think big and give meaning to people, to society, to the
world. Otherwise, your company is born with an expiration date.
"The
genesis of great companies is in the desire to want to answer simple questions
that change the world, not in the desire to get rich."
Creatividad, SA:
How to take inspiration to infinity and beyond
Ed Catmull is a pioneer of computer
animation and one of the co-founders of Pixar. The company is at the apex
of technology and entertainment and, when making movies, its products depend on
the precise interlocking of all the teams working in
coordination. Therefore, Creatividad SA focuses mainly on the value of
teamwork and the qualities that a leader must have —humility, above all— for
projects to be successful. Although Catmull knows that it is not easy to
renew himself in the creativity business, he has succeeded. How? The
secret is locked in the pages of this book for entrepreneurs.
“Give a
good idea to a mediocre team, and they will screw it up. Give a terrific
team a mediocre idea, and they'll improve it or come up with something
better. If you make the right team, they will probably have the right
ideas. "