How does the Instagram store work? Today the Instagram platform is used by more than 700 million daily users; Most of these users follow at least one business account, making Instagram an ideal platform for business and marketing.
Due to this, Instagram now has a store function, which helps
to maximize the sales of the brands that can be generated from the platform;
improving the relationship between both worlds. Let's know a little more about
the store of this social network.
How does the Instagram store work and how to start using it?
The Instagram store allows brands to highlight their posts
in their feeds and to tag products. That is, when a user follows the account of
a specific brand, they can observe and notice their products in the feed; But
how does the Instagram store work ?
When users browse the social network, a pop-up window will
appear; where they can see the products in the lower left corner or in a small
white circle. This allows Instagram users to see the posts, and by tapping on
them they can see the details of the product.
The windows that pop up show the name (s) of the products,
along with the price information. When the user touches the product label, they
will see the detail, and Instagram will open a new page in the same app where
they will see the product image in a larger size and the complete information.
If you press the buy now button, it will take you to the
company's website and there you can add the item to the shopping cart and
withdraw it. Undoubtedly an ideal process for the customer where he sees the
image of the product on Instagram and can proceed to the purchase on the
company's website.
To start using this Instagram feature you need:
1. Get the
latest app update.
2. Authenticate
your Instagram account with your Facebook account.
3. Synchronize
your catalog with facebook shop.
4. Upload
the photos of the products.
5. Label the
products, touch the image to carry it out.
6. Click
share
The Instagram store will allow you to add up to 5 product
tags per photo.
Benefits offered to the Instagram store
This new function has proven to be an effective channel for
businesses and their sales; the increase in traffic it generates is notorious,
in addition to the increase in orders for the products offered by the company.
Thanks to the Instagram store you can improve your
positioning in the networks even if you do not have a favorable position in
google. The opportunities that Instagram gives you is a field that should be
exploited and used for the growth of our business.
Learn to use the Instagram store , especially if you have an
online store and sell physical products, this function of this platform will be
a great ally for your growth and stability. Create a marketing plan and use it
to position yourself in a good position in the market.
Have a feed that impacts users and put all the relevant
information at once to increase your sales; A good use of the Instagram store
may be the step you need to grow.