We present you ten books for entrepreneurs that we liked and that you will find in Spanish. The experiences are there, now it's up to you to something do extraordinary.
Entrepreneurs must be aware of
everything and do everything, from calling the locksmith to looking for
investors and clients. All the entrepreneurs have passed through there,
either from their garage or from their bedroom. That is
why it is so useful to listen to the experiences of others, those shortcuts
that help us to get there faster by learning from others.
The Lean Startup
method: How to create successful companies using continuous innovation
Erich Ries is an entrepreneur who has
had some crazy ups and downs. After a resounding failure, he analyzed what
had happened, and found a formula not to repeat his mistake: if you are going
to undertake, do not start with the name and logo of the company, but with an
experiment, which he calls “minimum viable product ”. Take a test to see
if your idea works; And if it doesn't work, make minor adjustments,
investing as little as possible, but increasing the value for your customer or
end user as much as possible.
"The
concept of an entrepreneurial spirit includes everyone who works within my
definition of a startup: a human institution designed to create new products
and services in conditions of extreme uncertainty."
Originals: How
Innovators and Nonconformists Move the World
Adam Grant is a professor of legislative
psychology, which means that he has access to the most outstanding studies in
his field and, in addition, he has found extraordinary stories about
entrepreneurship. In this great book for entrepreneurs, Grant explores the
mechanisms of creativity, crucial for solving problems when doing business (and
for life in general). His perspective is always counterintuitive: it tells
you that procrastination helps you find solutions. That?! Don't they
always tell us that procrastinating kills? Read it and discover how you
can increase your originality.
“Compliance
means following the crowd down conventional paths and maintaining the status
quo. Originality is taking the path less traveled, defending a set of
novel ideas that go against the current. "
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