Ed Catmull is a pioneer of computer animation and one of the co-founders of Pixar. The company is at the apex of technology and entertainment and, when making movies, its products depend on the precise interlocking of all the teams working in coordination. Therefore, Creatividad SA focuses mainly on the value of teamwork and the qualities that a leader must have —humility, above all— for projects to be successful. Although Catmull knows that it is not easy to renew himself in the creativity business, he has succeeded. How? The secret is locked in the pages of this book for entrepreneurs.techwadia
“Give a
good idea to a mediocre team, and they will screw it up. Give a terrific
team a mediocre idea, and they'll improve it or come up with something
better. If you make the right team, they will probably have the right
ideas. "
Steve Jobs
Yes, it is the biography of Steve
Jobs, which everyone already knows in broad strokes. But the value is in
the details. Jobs was a genius in sales, marketing, management,
innovation, technology, and Walter Isaacson had privileged access to interview
him and his close people — Steve Jobs himself gave him first-hand
information. Beyond the stories, which make for an enjoyable read, any
entrepreneur will find here a lot of lessons that can be applied to their
particular problems and circumstances, because it is about learning from the
greats.
“Jobs stands as the ultimate model of inventiveness, imagination, and sustained innovation. I knew that the best way to create value in the 21st century was by connecting creativity with technology ...
Create
or Die! The hope of Latin America and the five keys to innovation
Unlike previous entrepreneurial
books, which are translations from English, this book written in Spanish is
fundamental to understanding the Latin American dimension. Journalist Andrés
Oppenheimer puts the points on the i's when he questions the desperately slow
pace of innovation in Latin America or the reason why our Spanish-speaking
culture does not produce world-class innovation and technology
revolutionaries. By analyzing various great characters, Oppenheimer opens
the door to show us in person that, despite the difficulties, there are Latino
entrepreneurs who are doing things well, and from whom we can learn. If
the Latin American potential is latent, this book is a call to action to wake
up.
“The most
successful countries are not those with more oil or more water reserves or more
copper or soybeans, but those that develop the best minds and export products
with the highest added value. "