Start with Why: How Great Leaders Motivate Action
Simon Sinek rose to fame thanks to
some TED talks and this book. Sinek says that the DNA of entrepreneurs -
and their companies - is their why, the real reason they get up every morning
to go to work. What motivates you? They are probably not the
“Mission” and “Vision” that are on the website, and that is precisely the problem. According
to Sinek, we have become ill accustomed to expressing messages that we believe
will be successful but we forget to announce the deep and true
mission. Dig up that call, take that first step so that your company
really consolidates.
"If most
companies don't really know why customers are their customers or why employees
are their employees, how can they know what to do to attract more talent and
build loyalty among themselves?"
How to Build a
StoryBrand: Clarify Your Message So People Will Hear You
According to Donald Miller, the most
serious mistake of the entrepreneur is the lack of clarity in the message that
we send to our potential clients. Are we able to clearly and concisely
formulate our message, what we do and what we offer? Probably not. Or
at least not in an effectual way. In this book for entrepreneurs, Miller
offers a guide for us to refine the message until we reach the clarity that
convinces. And then, now, we can send that message through our
communication channels.
“What we
generally call marketing is nothing but clutter and confusion scattered across
web pages, emails, and advertisements. And it costs us millions. "
awakening the giant
within
The great capital of the entrepreneur
is his mindset , the engine that will carry him through days
of scarcity and that will bring him afloat when problems
multiply. Therefore, the first great investment you must make is to give
your head, your spirit and your spirit the tools that will be most useful in
the most difficult moments. Tony Robbins is a guide when it comes to
helping to change or grow the mindset - those inner demons
that block or hinder us - with proven success in many ways.
“If we
want to direct our own lives, we must take control of our actions. What
shapes our lives is not what we do from time to time, but what we do
consistently. ”